Insurance Institute Launches Campaigns on Lawsuit Costs

The Insurance Information Institute (III) has initiated awareness campaigns in Oklahoma and Wisconsin to draw attention to the economic consequences of legal system abuse and to promote tort reform. These campaigns utilize digital advertising, including targeted Facebook ads and placements near state capitols, as well as highway billboards in Oklahoma City. The III argues that a “hidden tort tax” burdens residents, estimating annual costs of $1,355 per person in Wisconsin and $979 in Oklahoma, contributing to job losses – 68,658 in Wisconsin and 33,656 in Oklahoma.

According to Sean Kevelighan, CEO of the III, the expansion into Oklahoma and Wisconsin builds upon successful campaigns previously conducted in California, Illinois, and Missouri, as part of broader 2026 advocacy efforts. The timing of the campaigns is strategic, aiming to influence lawmakers during the final stages of their legislative sessions.

The III’s messaging connects increased attorney advertising and third-party litigation financing to rising insurance premiums and consumer costs, seeking to influence legislative action and raise awareness about the link between litigation and insurance pricing. The Insurance Information Institute is affiliated with The Institutes, a nonprofit organization dedicated to risk management and insurance education.

(Source：Mychesco)