Apple Will Pay $250 Million to Settle Lawsuit Over Siri’s AI Features

WIRED
Apple agreed to pay $250 million to settle a lawsuit over false advertising regarding its Siri AI features.

Summary

Apple has agreed to pay $250 million to settle a class-action lawsuit accusing the company of overhyping its Apple Intelligence features, specifically a promised AI overhaul of Siri that plaintiffs claim never materialized. The settlement covers US customers who purchased an iPhone 15 or iPhone 16 between June 10, 2024, and March 29, 2025, with eligible claimants potentially receiving up to $95 per device. The legal complaint alleges that Apple saturated the market with deceptive ads, inducing consumers to purchase iPhones based on the promise of "Enhanced Siri features" announced at its Worldwide Developers Conference in 2024. The settlement, filed in California federal court, is awaiting a judge's approval and includes no admission of fault by the company. Apple acknowledged last year that its AI upgrades to Siri were falling behind schedule and confirmed that it would take longer than expected to deliver on these features. This is the second time in as many years Apple's voice assistant has cost the company a significant sum, following a $95 million settlement last year over claims Siri listened in on private conversations.

(Source:WIRED)

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