Protein bar company pivots to selling $15 ice cream after being slammed with lawsuit over calorie content
David Protein is launching high-protein frozen desserts online after being sued for misleading nutrition labels.Summary
David Protein, a company facing a class-action lawsuit over alleged misleading nutrition labels, is pivoting to selling high-protein frozen desserts online. Founder Peter Rahal stated the goal was to create the best-tasting dessert with maximum protein and minimum calories. The pints, sold in packs of six for $90, sold out in 28 minutes upon launch. Flavors include Cookie Dough, Triple Peanut Butter, Triple Chocolate, and Vanilla Bean, with significantly fewer calories and more protein than traditional ice cream like Ben and Jerry's. The company is also opening a limited-time ice cream shop at S10 Gym in New York City. The lawsuit claims the bars contain 11 to 13.5 grams of fat, contrary to the 2 grams listed on packaging, leading plaintiffs to seek damages and refunds.
(Source：Mail Online)