Amazon accused of tricking millions of shoppers in new class-action lawsuit

MassLive
A Pennsylvania couple is suing Amazon for allegedly using deceptive pricing tactics in its Subscribe & Save program to lure customers.

Summary

A Pennsylvania couple, Aaron and Leah Herman, has filed a class-action lawsuit against Amazon, alleging the company engaged in deceptive business practices by luring them into the Subscribe & Save program with discounted prices before steadily raising the cost of their recurring orders. The Hermans enrolled in February 2024 to receive Lavazza Espresso Ground Coffee at a discounted price of $16.60, but by October, the same order cost $28.69. The complaint alleges Amazon temporarily undercuts third-party sellers to attract subscribers and then raises prices after enrollment, sometimes above what competitors on its own platform charge. The suit claims Amazon violated Washington's Consumer Protection Act by burying the price change policy in fine print. The Hermans are seeking to represent a nationwide class of U.S. consumers who experienced similar price increases. Amazon has not commented directly on the lawsuit but previously stated subscribers receive emails showing price changes before each order.

(Source:MassLive)

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