Ski industry giants conspired to inflate resort prices by sharing proprietary data, lawsuit claims
A lawsuit alleges major ski companies conspired to fix prices by sharing confidential data, leading to significant increases in pass and ticket prices.Summary
A class action lawsuit filed in Denver alleges that major ski industry players, including Vail Resorts, Alterra Mountain Co., Powdr Corp., and Boyne Resorts, conspired to fix prices at destination resorts. The complaint claims these companies, along with the National Ski Areas Association and data firm RRS Associates, shared confidential revenue and pricing information to artificially inflate prices. This scheme allegedly resulted in a 40% increase in season pass prices and a 55% increase in day ticket prices since 2020. The lawsuit argues that the companies, particularly Vail Resorts and Alterra, have cornered the market through consolidation and used the shared data to set supracompetitive prices, violating federal antitrust laws. The defendants have declined to comment on the pending litigation.
(Source：The Aspen Times)