Customers sue sneaker company On over shoes that cause 'noisy and embarrassing squeak'
Customers are suing On, alleging their 'CloudTec' sneakers produce a loud, embarrassing squeak, and the company refuses refunds.Summary
A class action lawsuit has been filed against athletic shoe company On, claiming that its sneakers featuring “CloudTec” technology produce a “noisy and embarrassing squeak” with each step. The lawsuit, filed in Portland, Oregon, references at least 11 On sneaker styles, including the Cloud 5 and Cloud 6. Plaintiffs argue that while the squeak may seem minor, On has denied refunds for the defect, leaving customers unable to wear the approximately $200 shoes without modifications. The company characterizes the squeaking as “normal wear and tear” and doesn’t classify it as a production defect. Customers have documented the issue and shared DIY fixes on platforms like TikTok and Reddit, such as applying coconut oil or baby powder. The lawsuit alleges fraudulent business practices and a deceptive marketing scheme, seeking compensatory and punitive damages, as well as refunds.
(Source：NBC News)