Brickell men’s products are falsely advertised as ‘all natural,’ class action lawsuit claims
A class action lawsuit alleges Brickell falsely markets its men’s products as 'all natural' despite containing synthetic ingredients.Summary
A class action lawsuit has been filed against Brickell Brands LLC, alleging the company falsely advertises its men’s body products as “all natural.” Plaintiff Michael Dotson claims Brickell misleads consumers by including synthetic ingredients like sodium PCA and ethylhexylglycerin in products such as their Reviving Hyaluronic Acid Serum and Daily Strengthening Shampoo. Dotson argues that this misrepresentation led him and other consumers to pay a premium price for products that did not deliver on the promise of being entirely natural. The lawsuit asserts violations of California’s False Advertising Law and Unfair Competition Law, seeking declaratory and injunctive relief, as well as actual and punitive damages for a nationwide class and a California subclass of consumers who purchased Brickell products labeled as “all natural” within the past four years. This case echoes a similar recent lawsuit against Beiersdorf Inc. regarding the natural ingredient claims of its Nivea products.
(Source：Class Action Lawsuits)