Vivid Seats faces class action lawsuit over drip pricing – report
Vivid Seats is facing a class action lawsuit alleging deceptive 'drip pricing' practices, where fees are added late in the checkout process.Summary
Vivid Seats, a ticket resale marketplace, is the subject of a proposed class action lawsuit centered around allegations of 'drip pricing.' According to a report by Law360, the lawsuit claims Vivid Seats advertised artificially low ticket prices and then added mandatory fees during the checkout process, deceiving consumers. The case, originally filed by Laura Cheezum in the US District Court for the District of Maryland and later moved to federal court, also alleges the use of countdown timers to pressure customers into quick purchases.
Drip pricing, the practice of initially displaying a lower price before adding fees later on, has come under increased scrutiny. Maryland recently passed a law in 2024 specifically banning drip pricing as part of a broader initiative to combat deceptive pricing and what are termed ‘junk fees.’
TheTicketingBusiness has reached out to Vivid Seats for a statement regarding the lawsuit, but has not yet received a response. This legal action highlights the growing regulatory and consumer pressure on companies to provide transparent pricing upfront.
(Source：The Ticketing Business)