VFC Faces Class Action Over Alleged Misleading Claims on Vans Turnaround

VF Corp. (VFC) is the target of a class action lawsuit filed on September 12, 2025, by shareholders who claim they purchased stock at artificially inflated prices between October 30, 2023, and May 20, 2025. The lawsuit alleges that VFC and its senior officers made false and misleading statements regarding the company’s turnaround plans, particularly concerning the Vans brand. Specifically, the plaintiffs argue that the defendants omitted crucial information about the challenges in restoring Vans to growth, despite public statements suggesting progress.

The core of the complaint centers on statements made by VFC’s CEO regarding the “Reinvent” plan and the Vans brand strategy. While initially optimistic, later announcements revealed a worsening situation, culminating in a significant drop in Vans’ performance reported on May 21, 2025. VFC reported a loss increase from 8% to 20% in Q4, and warned of continued decline, attributing it to deliberate revenue reduction and previously unannounced actions.

Following this news, VFC’s stock price plummeted 15.8%, and has lost over 27% year-to-date. The plaintiffs contend that the defendants failed to disclose the slowdown in demand for the Vans brand and the likelihood of a high single-digit revenue decline, despite ongoing turnaround efforts. Investors who purchased VFC stock during the class period are encouraged to explore options for joining the lawsuit.

(Source：TipRanks)