Class action accuses Hilton of sending false urgency spam to Washington consumers
A class action lawsuit alleges Hilton Grand Vacations violated Washington state law by sending spam emails with misleading subject lines.Summary
A class action lawsuit has been filed against Hilton Grand Vacations Inc. by plaintiff Kelley Rice, alleging violations of Washington state’s Commercial Electronic Mail Act (CEMA) and Consumer Protection Act. Rice claims Hilton Grand Vacations sends spam emails to Washington consumers with deceptive subject lines designed to create a false sense of urgency, pressuring them into immediate purchases and preventing them from finding better deals. The lawsuit asserts these emails waste consumers’ time and distort their decision-making process. The plaintiff seeks to represent a class of Washington residents who received these emails within the past four years and is requesting damages, including an injunction against further violations and treble damages of $500 per violation. This case follows a 2024 lawsuit against Hilton and other hotel chains alleging price fixing.
(Source：Class Action Lawsuits)