Judge refuses to dismiss Adidas pixel-tracking privacy lawsuit
A judge denied Adidas's motion to dismiss a lawsuit alleging the company violated California privacy law by using tracking pixels.Summary
A California federal judge has refused to dismiss a class action lawsuit against Adidas, accusing the company of violating the California Invasion of Privacy Act (CIPA) through the use of tracking pixels on its website. Plaintiffs Maeve Complisson, David Sanchez, and Elvis Diciero allege Adidas collected their private information without consent, claiming the pixels function as a “pen register” under California law. Adidas argued the plaintiffs lacked standing and failed to state a claim, but Judge Gonzalo P. Curiel found the plaintiffs sufficiently alleged statutory and Article III standing, noting that a privacy violation constitutes an injury. The judge also rejected Adidas’s arguments regarding the pixels not qualifying as a pen register and that users consented to tracking via the privacy policy, finding the policy’s notice was inadequate. This case follows a similar lawsuit against SeatGeek regarding the use of tracking pixels to collect personal information.
(Source：Class Action Lawsuits)