Class action accuses Skechers of illegally sharing shopper data
A class action lawsuit alleges Skechers illegally tracked consumers’ online activity and monetized their data without consent.Summary
A class action lawsuit has been filed against Skechers USA Inc. alleging the company tracks consumers’ online activity without their consent, violating California privacy laws. Plaintiff Shahd Erakat claims Skechers’ website uses tracking software to capture IP addresses, session data, and clickstream activity in real-time. The lawsuit further alleges Skechers utilizes third-party technologies like Google, Taboola, and The Trade Desk to collect user information for advertising, functioning as unlawful pen registers and trap and trace devices. Erakat asserts this data collection allows Skechers and its partners to profile users and monetize their personal information. The suit seeks to represent all California residents who have visited skechers.com and requests damages and injunctive relief. This lawsuit follows a September claim that Skechers deceptively marketed its shoes’ health benefits.
(Source：Class Action Lawsuits)