Visa launches stablecoin advisory practice as settlement volume grows
Visa launched a new advisory practice to help businesses navigate the stablecoin market as its stablecoin settlement volume reaches $3.5 billion annually.Summary
Visa has announced the launch of its Stablecoins Advisory Practice, offered through Visa Consulting & Analytics, to provide guidance to banks, fintechs, merchants, and businesses on stablecoin strategy and implementation. This move comes as Visa’s stablecoin settlement volume has reached an annualized run rate of $3.5 billion as of November 30, reflecting the growing importance of stablecoins in the financial landscape, with the overall stablecoin market capitalization exceeding $250 billion. The advisory practice will offer services such as stablecoin training, strategy development, market entry planning, use case analysis, and technology integration support. Carl Rutstein, global head of Visa Consulting & Analytics, emphasized the importance of a comprehensive stablecoin strategy in today’s digital world, noting that clients trust Visa’s expertise in navigating change. Early participants in the program include Navy Federal Credit Union and Pathward, with Navy Federal evaluating stablecoin technology for its 15 million members. Visa currently operates over 130 stablecoin-linked card issuing programs in more than 40 countries and has been piloting stablecoin settlement using USDC since 2023, expanding its blockchain payment capabilities through Visa Direct.
(Source：Investing Australia)