Attorney General Raoul secures settlement with Menards over deceptive rebate advertising
Summary
Illinois Attorney General Kwame Raoul announced a $4.25 million multistate settlement with Menards, resolving allegations of deceptive advertising practices related to its “11% Rebate Program.” The investigation, co-led by Raoul, revealed that Menards’ advertising – frequently using phrases like “11% off” or “11% off everything” – falsely suggested an immediate discount at the point of purchase. In reality, the discount was provided as an in-store merchandise credit for future purchases. This practice misled consumers into believing they were receiving an immediate price reduction. The bipartisan settlement aims to prevent similar deceptive practices and provide restitution to affected consumers.
(Source:Effinghamdailynews)