JetBlue lawsuit: Airline sued over ‘surveillance pricing’ claims: Report
JetBlue faces a class-action lawsuit alleging it uses personal data to set ticket prices, a practice known as 'surveillance pricing'.Summary
A class-action lawsuit filed against JetBlue alleges the airline collected customers' personal data to set ticket prices. The lawsuit, filed in a Brooklyn federal court, claims JetBlue secretly uses 'trackers' to conduct 'surveillance pricing,' a practice that uses AI to determine how much a customer is willing to pay. This can result in different prices for different people based on various metrics. The lawsuit comes after a passenger reported a sudden price hike of $230 on a ticket, which JetBlue initially suggested could be fixed by clearing cache and cookies. However, the airline denied using personal information or web browsing history to set individual pricing, stating that fares are determined by demand and seat availability. The Federal Trade Commission has previously investigated 'surveillance pricing' and found retailers using extensive personal data to set individualized prices.
(Source：FOX 4 News)