McDonald's faces a lawsuit claiming the McRib isn't actually ribs
A lawsuit alleges McDonald's misled customers by marketing the McRib as containing rib meat when it is made from other pork products.Summary
McDonald's is facing a class-action lawsuit filed in Chicago, alleging that the McRib sandwich misleads consumers into believing it contains rib meat. Plaintiffs argue the sandwich's name, shape, and marketing create a false expectation, justifying a higher price than a standard pork patty. While McDonald's states the McRib is made of “boneless pork” and uses quality ingredients, the lawsuit contends the patty consists of “lower-grade” cuts like pork shoulder, heart, tripe, and scalded stomach. The plaintiffs aren't claiming the food is unsafe, but rather that the name and presentation imply a premium product—rib meat—that isn't delivered. They point to McRib prices, sometimes exceeding those of a Big Mac, as evidence of this perceived premium. The lawsuit seeks damages, restitution, and changes to McDonald's marketing practices, questioning how much 'rib' a reasonable consumer should expect from a product designed to resemble ribs without actually containing them.
(Source：Quartz)