David protein bar founder pushes back after lawsuit alleges company undercounted calories

David protein bar, a popular brand among wellness influencers, is facing a class action lawsuit alleging its bars contain significantly more fat and calories than advertised – over 400% more fat and 80% more calories. Founder Peter Rahal refutes these claims, attributing the discrepancy to the way calories are calculated, specifically regarding the use of esterified propoxylated glycerol (EPG), a plant-based fat substitute that isn't fully digested. Rahal argues the testing method used by the plaintiffs, a bomb calorimeter, incorrectly includes calories from non-digestible ingredients. He maintains the company’s calorie count is accurate based on absorbed calories and complies with FDA regulations. Registered dietitian Amy Goodson explains EPG allows for lower fat gram labeling due to its reduced caloric yield. The lawsuit comes amidst a growing national focus on protein intake and follows controversy surrounding investor Peter Attia's past associations. David Protein intends to vigorously defend itself against the lawsuit, asserting its commitment to product quality and innovation.

(Source：Google News)